You can outsource the task of traffic generation to us when you want to focus on the management side of your business: you don’t have to do the Internet marketing side if you don’t have the time or training. You would want to steer clear of search engine optimizers who employ questionable strategies because their methods are likely to get your website banned from being indexed: When you are not indexed, you cannot be found. We will be able to send visitors to your website using any or a combination of the following organic methods, which are increasingly the preferred way of generating traffic.
1. Content marketing. People use search engines because they are looking for answers to questions or solutions to problems (in Australia, Google ranks third as the most-visited website after Facebook and YouTube). A good service provider like Adelaide Local SEO takes advantage of this need for (relevant) information and builds your marketing campaign on quality content that provides value to your readers/market. This is where keywords come in. We make keyword searches relevant to your niche, and creates informative and helpful content that are well-written for search engines and human readers. You can create your own textual content if you want to give your articles a more personal touch.
2. Social media marketing. Because the most visited website in Australia in 2012 is a social networking site, Adelaide Local SEO services takes advantage of this trend to ‘spread the word’ (your word) among 9 million Australian Facebook users. In Adelaide, there are about 612,000 Facebook users as of October 2011, which roughly translates to the size of your market. Even if you are cultivating a niche, a small percentage of this group could mean continuing business for you if you have developed a robust online presence.
3. Audio-video marketing. Under the umbrella of social media, Adelaide Local SEO services can utilize podcasts and webcasts to further reach out to your niche market. For example, if your business is into DIY chicken pens or building raised garden beds, your Adelaide SEO service provider can help you prepare audio-video presentations of “how-to” tutorials that your audience can benefit from. Similarly, if you are a professional (a tax accountant, for example) selling your services online, you can have your Adelaide SEO service provider prepare a short video presentation of how you can help struggling taxpayers to take advantage of tax rebates, exemptions or tax breaks.
4. Linking. In the real word as in online, networking is key. Adelaide Local SEO services utilize linking strategies to anchor your business in the online community. The more you are linked to, the more your website increases in popularity and in search engine rankings, and the more you are visible to your target market. When people who need your products or services can easily find you, the more your business becomes profitable. Linking is an advanced task that Adelaide SEO services can better execute because they have the training, the experience, the tools and the technical skills to manage the process.
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